MailPoet – Newsletters, Email Marketing, and Automation


Use MailPoet to create, send, manage, and grow your email marketing campaigns – all without leaving your WordPress dashboard.

Our newsletter builder integrates perfectly with WordPress so any website owner can create beautiful emails from scratch, or by using our responsive templates that display flawlessly across all devices.

Schedule your newsletters, send them right away, or set up new blog post notifications to send automatically, in just a few clicks.

Trusted by 700,000 WordPress websites since 2011.

With a free plan for up to 1,000 subscribers, and scaling paid plans with enhanced functionality available, MailPoet is an email marketing solution suitable for both beginners and proficient email marketers.

Visit our website for more information on plans and pricing

All features

  • Create and add a newsletter subscription form to your website
  • Manage your subscribers and subscriber lists in WordPress
  • Build and send newsletters with WordPress
  • Create automatic emails to send new post notifications
  • Send automated welcome emails
  • Behavior and interest-based subscriber segmentation options
  • Pre-built and customizable email and subscription form templates
  • WooCommerce emails: abandoned cart, first purchase, specific product, product category
  • Customize WooCommerce transactional emails
  • Reliable email delivery with MailPoet Sending Service (available for free – plan required)
  • Basic engagement statistics (available for free) and detailed engagement statistics (paid plan required)
  • Multi-condition segmentation (paid plan required)
  • Google Analytics integration (paid plan required)
  • Support via our Knowledge Base and Community Forums (available for free), and Priority Customer Support (paid plan required).

Why choose MailPoet

  • Easy to use WordPress newsletter builder
  • Beautiful templates that work perfectly across all devices
  • No configuration needed: works out of the box
  • Manage everything within your WordPress dashboard
  • Higher delivery rates with the MailPoet Sending Service
  • GDPR compliant
  • Free plan for small senders or those just starting out
  • Advanced functionality available to help achieve growth.

WooCommerce emails

Promote your business, sell more products, and enhance your customer service with MailPoet’s WooCommerce features.

Use the automated email options to:

  • Welcome your new customers when they make their first purchase
  • Upsell by sending emails to customers who purchased a specific product or from a specific product category
  • Convert more customers by sending a series of abandoned cart emails.

And with WooCommerce-specific segmentation options, you’ll be able to send targeted emails to your customers based on criteria such as their country, the number of orders they’ve placed, how much they’ve spent, and if they have an active product subscription (powered by WooCommerce Subscriptions) or membership (powered by WooCommerce Memberships).

In addition, you’ll also be able to increase brand recognition by customizing your WooCommerce transactional emails. Create a unified brand experience by changing the layout, colors, and fonts used in your emails, as well as adding any images or additional information to them.

MailPoet Sending Service

The MailPoet Sending Service is free for your first 1,000 subscribers, with scaling plans available thereafter. Read more.

Sending emails and newsletters with your host is not a good idea. You might face sending speed limitations and see your emails ending up in the spam box.

To help your sending go without a hitch, we’ve created an advanced email delivery infrastructure built for WordPress. Our technology allows you to:

  • Reach inboxes, not spam boxes
  • Send your emails super fast (up to 50,000 emails per hour)
  • Maintain your sender reputation and improve engagement levels with automated bounce and complaint handling. Stop sending to non-deliverable and complaining addresses, automatically
  • Authenticate your emails (with SPF and DKIM) to improve deliverability and avoid spam boxes.

The MailPoet Sending Service is very easy to set up, you just have to enter a key in your WordPress dashboard and you’re all set!

MailPoet plans and pricing

MailPoet is available to download for free. Our free download includes all of the features listed above (with the exception of those indicating a plan requirement) under the following criteria:

  • Up to 1,000 subscribers
  • MailPoet branding in emails
  • Send emails with your own sending method (host, SendGrid, Amazon SES, etc).

Or if you opt for a MailPoet plan, you’ll get access to the MailPoet Sending Service.

A free Starter plan is available for those who have 1,000 subscribers or less and would like to use the MailPoet Sending Service. And our paid plans offer features and functionality for those with larger lists who are looking to grow their business using email marketing.

Take a look at our pricing page for full details on what’s included in each plan.

Before you install

Please note:


Official translations

  • Arabic
  • Catalan
  • Chinese
  • Czech
  • Danish
  • Dutch
  • French (FR)
  • German
  • Greek
  • Italian
  • Japanese
  • Mexican
  • Persian (IR)
  • Portuguese (BR and PT)
  • Russian
  • Serbian
  • Spanish
  • Swedish
  • Turkish

Community translations

  • Albanian
  • British
  • French (CA)
  • Hebrew
  • Hungarian
  • Norwegian
  • Persian
  • Polish
  • Romanian

We welcome experienced translators to translate directly on our Transifex project. Please note that any translations submitted via the “Translating WordPress” website will not work.


Our repository is public on GitHub.

Have a question for us? Reach us at security@ our domain, or report security issues to our Bug Bounty program.

Use of 3rd Party Services

MailPoet uses the following services that are necessary for its full functionality:

To improve user experience, MailPoet may use the following 3rd party libraries if the Load 3rd-party libraries setting is enabled:

Loading all these libraries is disabled by default. The option can be enabled in the MailPoet’s Settings > Advanced > Load 3rd-party libraries.


  • Sample newsletters
  • The drag-and-drop email designer
  • MailPoet email types
  • Newsletter stats (Premium)
  • Subscriber import (via a CSV file or directly from MailChimp)
  • WooCommerce emails


This plugin provides 1 block.

  • MailPoet Marketing Opt-in


Does MailPoet store the data of the user’s subscribers?

We do not store or keep any data from your subscribers. However, if you’re sending with us, we do process all the emails to be sent. It means MailPoet only logs email addresses to ensure that our service runs effectively. We do not track anything else.

What is the MailPoet Sending Service?

The MailPoet Sending Service is built exclusively to send WordPress and WooCommerce emails. Our in-house technology provides unparalleled speed (over 50,000 emails per hour) and performance, 99% uptime, and zero loss.

Which sending methods can I use to send my newsletters?

You have the liberty to choose how you send your emails: your own host (default, but not recommended), the MailPoet Sending Service, SendGrid, Amazon SES, or most SMTP providers including MailGun, etc.

Why should I use the MailPoet Sending Service?

Our global deliverability rate is 98.5%, often exceeding industry standards. We monitor each and every one of the millions of emails that we send for our users.

Whether you send 10 or 100,000 emails a day, the MailPoet Sending Service routinely handles small business newsletters through to huge mailing lists with tens of thousands of subscribers.

We highly encourage not to send with your host, here’s why.

If you’re just starting with your newsletter, we offer a free plan to get you started.

Can I filter specific categories out of my post notification?

Yes! In MailPoet you can set either categories or tags to include/exclude. This allows you to only send posts from specific categories or tags, ensuring that non-relevant posts stay out of your emails. You can also set up multiple post notification emails to better target your subscribers’ interests.

Is MailPoet GDPR compliant?

Yes, we are GDPR compliant. We do not have a Data Processing Agreement though. Our privacy notice can act as an agreement and GDPR takes this into consideration. By using our service, you acknowledge our Privacy Notice.

We suggest that you also add a link to our Privacy Notice in your own Privacy Notice page. What’s important is to make sure that your subscribers are aware that MailPoet delivers your email, if you send with MailPoet that is.

You can also read our Guide to Conform to GDPR.

WooCommerce: can my customers subscribe to my newsletter at checkout?

Yes, with MailPoet your customers can subscribe at checkout to your mailing list. You will even be able to send them abandoned cart reminder if they forgot to complete their purchase.

Is it MailPoet or Mail poet?

It’s MailPoet, not mail poet. We’ll answer to either though!

Need help?

Check our Knowledge Base or contact us through our support site.


February 29, 2024
Vraiment excellent. Rien à redire. Il faut s'y connaître un peu, mais le plugin est fiable et robuste et répond à toutes les attentes. Et la version gratuite est hyper complète. Franchement bravo.
February 26, 2024
I have been trying to contact mailpoet support since a week. I haven't received any reply so far. I read here on the support forum that there is an unussaly high load of support ticket. So maybe I will adjust my review once I get an complete answer. So far not satisfied with service.
February 16, 2024 1 reply
I had a fantastic initial experience with this plugin until I paid for a year of Premium. Customer support is nonexistent. All of my inquiries with explanations and screenshots of the issue have received "Everything looks fine on our end!" style replies - so obviously - no one is reading support tickets. I've had an ongoing issue for a month and have yet to receive a reply that acknowledges the issue stated in the initial contact. This is in my top 3 worst customer service experiences that I have received during my 15 years in the plugin ecosystem.Awful. Terrible. Inexcusable.
February 13, 2024 1 reply
Emails stopped sending, due to high bounce rate.We contacted them immadiately and got no support for 8 days.Now today — All previous sent emails and stats gone. With a huge error.Seeking immediate help. We have over 11K paying subscribers haunting us for updates.Support has only a simple contact form, no telephone number or status ticket system. Most horrible experience in my 22 years of professional WordPress development. Will review my current revieuw if a 100% fix is shown and proven.
February 10, 2024 1 reply
If mail() isn't reliable any longer with MailPoet, forget about switching to MailPoet's own sending service. They're rewiewing your account for at max 48 hours, and another 48 hours, and hours, and days ... In the meantime you're not able to reach out anymore. I'm testing SMTP sending now, and looking for alternatives to MailPoet.
Read all 1,318 reviews

Contributors & Developers

“MailPoet – Newsletters, Email Marketing, and Automation” is open source software. The following people have contributed to this plugin.


“MailPoet – Newsletters, Email Marketing, and Automation” has been translated into 26 locales. Thank you to the translators for their contributions.

Translate “MailPoet – Newsletters, Email Marketing, and Automation” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


4.44.1 – 2024-02-26

  • Improvement: utm_source and utm_type parameters are added to links by default;
  • Fixed: remove HTML tags in subjects derived from post titles.

4.44.0 – 2024-02-19

  • Updated: Gutenberg dependencies;
  • Improved: order created/completed/cancelled automation triggers can now send transactional emails;
  • Fixed: transactional emails in automations fail to send in some cases.

4.43.1 – 2024-02-12

  • Fixed: automation and legacy emails not rendering if one has an invalid option;
  • Fixed: sending tasks incorrectly marked as invalid;
  • Fixed: tutorial button on email templates and send email pages.

4.43.0 – 2024-02-05

  • Improved: during import, “Update existing subscriber status” no longer requires “Update existing subscriber info” to be enabled;
  • Fixed: error “EntityManager is Closed” during sending on MySQL 8;
  • Fixed: error “new entity was found through the relationship” during email sending;
  • Fixed: Some strings where not translateable;
  • Fixed: errors when sending some emails;
  • Fixed: automation listing trash and delete action UI behavior.

4.42.1 – 2024-01-30

  • Improved: Display sender domain authentication notices in Automations;
  • Improved: Added Domain Authentication to the onboarding tasks;
  • Fixed: Post notification emails can become stuck;
  • Fixed: Some legacy automatic emails where not visible in the new automations listing page.

4.42.0 – 2024-01-22

  • Updated: minimum required WooCommerce version to 8.4;
  • Improved: Made it obvious that list names may be visible to subscribers;
  • Improved: Sending rules for big senders;
  • Improved: AutomateWoo and MailPoet work now together in the Checkout-Block of WooCommerce;
  • Fixed: A notice was not closeable;
  • Fixed: In some instances sending seemed blocked by a SendingQueue error related to a NewsletterLinkEntity.

4.41.3 – 2024-01-16

  • Added: a new segment for “Number of orders with coupon code”;
  • Improved: move legacy Welcome and WooCommerce emails to Automations;
  • Improved: Sender email input validation for DMARC and other verification records;
  • Fixed: Some HTML markup fixes in the admin;
  • Fixed: Do not attempt to queue a newsletter notification for already published posts;
  • Fixed: The trash button on the newsletter stats page deleted a newsletter permanently.

4.41.2 – 2024-01-11

  • Improved: notices in the banners now indicate that the new sending rules will be enforced on February 1st.

4.41.1 – 2024-01-10

  • Fixed: Partially verified domains could not be re-verified

4.41.0 – 2024-01-03

  • Added: notices about new sender domain requirements;
  • Added: support for DMARC record on sender domains;
  • Updated: minimum required WooCommerce version to 8.3;
  • Fixed: incorrect results for “was sent” segment;
  • Fixed: incorrect “Sent on” time displayed on Email listing page;
  • Fixed: error when activating an invalid automation;
  • Fixed: emoji support in email body for DBs with utf8 encoding;
  • Fixed: incorrect results when using “all of” condition for “purchased in category” segment.

4.40.0 – 2023-12-12

  • Added: MailPoet integration with WooCommerce Multi-Channel dashboard;
  • Added: automation template detail with steps preview;
  • Updated: minimum required WordPress version to 6.3;
  • Fixed: Email editor text toolbox overlay when browser is zoomed in;
  • Fixed: an error when searching stats for emails sent to large lists.

4.39.0 – 2023-12-04

  • Improved: Some translations got rephrased;
  • Improved: dropped support for PHP 7.3, MailPoet now requires at least PHP 7.4;
  • Fixed: missing gap between date and time when scheduling email;
  • Fixed: too much space on the send page.

4.38.0 – 2023-11-27

  • Improved: warn users on PHP 7.4 about outdated PHP version;
  • Improved: landing page layout;
  • Improved: the Upgrade page is more concise;
  • Fixed: deprecation warnings.

4.37.0 – 2023-11-20

  • Updated: upcoming Black Friday sale dates;
  • Improved: add label for remove segment condition button;
  • Improved: link to the upgrade page from Black Friday banner;
  • Improved: automation templates design.

4.36.0 – 2023-11-14

  • Updated: design of the section that shows multiple conditions when creating or editing segments;
  • Fixed: unsubscriber token issue introduced in the last release;
  • Fixed: automation editing UI issues;
  • Fixed: issue with the formatting of the paragraph block in the form editor.

4.35.1 – 2023-11-07

  • Added: “order created”, “order cancelled”, and “order completed” automation triggers;
  • Added: when an API key is already connected to another website, link to a support page on how to reset the website;
  • Updated: composer dependencies;
  • Updated: minimum required WooCommerce version to 8.0;
  • Improved: notice when a MailPoet subscription is waiting for review;
  • Improved: prevent invalid segments from breaking MailPoet pages;
  • Improved: importing cleaned list flow;
  • Fixed: error when editing automation with AutomateWoo active;
  • Fixed: link to Lists from Manage Subscription page settings.

4.35.0 – 2023-10-31

  • Added: “number of emails received”, “number of clicks”, and “first order” segments.

4.34.0 – 2023-10-25

  • Improved: minor changes and fixes.

4.33.0 – 2023-10-24

  • Added: drag-to-scroll in the automation editor;
  • Added: “if/else” automation step to allow branching automations based on subscribers’ behaviours and purchase history (paid feature);
  • Updated: composer dependencies;
  • Improved: declared compatibility with Checkout Blocks;
  • Improved: removed “MailPoet account connected” from onboarding step if MailPoet is set up in the background;
  • Improved: segment options are sorted alphabetically in all languages;
  • Changed: replace pQuery’s “html” with “toString” method when encoding email content. This can affect how tags and tag-like entries are interpreted;
  • Fixed: missing spacing in Email editor block settings;
  • Fixed: due to some library conflicts, option to insert an image from Media Library is missing in Form editor.

4.32.0 – 2023-10-16

  • Added: option to create new segment from the send page;
  • Improved: more robust checks when running migrations;
  • Fixed: in some cases there was no default condition when creating new segment.

4.31.1 – 2023-10-13

  • Fixes: When editing a newsletter the media dialog did not open in some cases.

4.31.0 – 2023-10-09

  • Added: show segment filter on email listing and stats pages;
  • Added: automation title on the analytics page;
  • Added: apply segment on top of lists on the send email page;
  • Improved: deferred loading of JS on frontend;
  • Improved: new WordPress-like design when adding or editing a segment;
  • Fixed: plugin conflict with Kubio site builder.

4.30.0 – 2023-10-03

  • Updated: npm dependencies;
  • Fixed: typo in message when creating a segment;
  • Fixed: The automation filter for products works now also with variable products;
  • Fixed: in some themes, pop-up form on mobiles is larger than the screen;
  • Fixed: occasionally, when a different plugin is installed, website redirects to MailPoet landing page.

4.29.0 – 2023-09-26

  • Added: a filter to remove restrictions on Woo Express;
  • Added: “buys from a category” trigger in automations;
  • Added: “buys a product” trigger in automations;
  • Improved: more robust migrations for automation tables;
  • Improved: skip migration of WooCommerce-related tables, if WooCommerce is no installed;
  • Improved: the premium plugin is now downloaded and installed instead of downloading a .zip file;
  • Fixed: deleting newsletters with relations to WooCommerce purchase stats;
  • Fixed: email editor breaks when the store has many coupons.

4.28.0 – 2023-09-18

  • Fixed: in Styles section in email editor, titles overflow to 2nd line;
  • Fixed: blocked sending after deactivating a welcome email;
  • Fixed: two 100% input fields in two column layout don’t occupy the full row in form editor.
  • Added: templates when creating a new segment

4.27.0 – 2023-09-11

  • Improved: [mailpoet_archive] is now filterable (start_date, end_date, in_the_last_days, subject_contains, limit);
  • Improved: run migrations with lower priority to minimize conflitcs with 3rd-party plugins;
  • Changed: “Someone subscribes” automation is no longer triggered by editing a subscriber;
  • Fixed: can’t type letter ‘n’ in chat bot on

4.26.1 – 2023-09-04

  • Added: see subscriber stats in the last 30 days, 12 months, and lifetime;
  • Added: compatibility with databases with sql_require_primary_key turned on;
  • Improved: pre-fill “From name” in the onboarding wizard.

4.26.0 – 2023-08-28

  • Fixed: error “Objects are not valid as a React child” when the premium plugin version is incompatible;
  • Fixed: edge case that could lead to inactive subscribers tasks being blocked in some circumstances;
  • Fixed: incompatibility between the button to close form pop-ups and some themes.

4.25.0 – 2023-08-21

  • Added: “is blank” and “is not blank” option for custom field segments;
  • Updated: minimum required WordPress version to 6.2 and WooCommerce version to 7.9;
  • Improved: add option to segment used shipping/payment method over all time, not just a specific timeframe;
  • Fixed: email previews in automations showing outdated content;
  • Fixed: filtering subscribers by list and by status doesn’t work.

4.24.0 – 2023-08-14

  • Added: detailed Automation analytics;
  • Added: “used coupon code” segment;
  • Improved: visually align checkboxes in …