Yoast SEO

Description

Yoast SEO: the #1 WordPress SEO plugin

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

GET AHEAD OF THE COMPETITION

To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Advanced XML sitemaps; making it easy for Google to understand your site structure.
  • Title and meta description templating, for better branding and consistent snippets in the search results.
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] E-mail support for our Yoast SEO Premium users.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
  • [Premium] New! Yoast SEO Premium comes with wide-ranging crawl settings that help you improve how search engines crawl your site.
  • [Premium] New! Yoast SEO Premium comes with an IndexNow integration to ping search engines like Microsoft Bing whenever you publish or update content.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Readability analysis: ensures that humans and search engines can read and understand your content.
  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian, Slovak and Greek.
  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] Optimize your content for synonyms and related keyphrases.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
  • [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!
  • [Premium] New! Yoast SEO Premium comes with a new word complexity feature that gives you actionable feedback on using difficult words. This feature is in beta and English only for now.
  • New! Yoast SEO Free and Premium come with a new inclusive language analysis that helps you write inclusive content. This feature is opt-in and English-only for now.

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.

TRUST THE EXPERTS

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.

GET PREMIUM SUPPORT

The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Internal linking blocks to structure your site easily.
  • Internal linking suggestions while you’re writing.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!

OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO

Check out these SEO add-ons by Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Yoast News SEO for news websites that want to improve their visibility and performance in Google News.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRATIONS

Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:

BUG REPORTS

Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.

READ MORE

Want more information on search engine optimization and Yoast SEO? Have a look at:

Screenshots

  • The modern interface makes Yoast SEO easy to work with.
  • Easily manage how your posts and pages appear in SERPs.
  • Yoast SEO Premium has extra crawl optimization options.
  • Yoast SEO integrates with tools like Semrush and Wincher.
  • The famous SEO and readability analyses in Yoast SEO.
  • See what your post looks like in Google.
  • The First-time configuration helps you get started quickly.
  • The inclusive language analysis in Yoast SEO.

Blocks

This plugin provides 2 blocks.

  • Yoast SEO
  • Yoast SEO

Installation

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO first-time configuration as explained in the ‘after activation’ step!

INSTALL YOAST SEO FROM WITHIN WORDPRESS

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Search for ‘Yoast SEO’;
  3. Activate Yoast SEO from your Plugins page;
  4. Go to ‘after activation’ below.

INSTALL YOAST SEO MANUALLY

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Activate the Yoast SEO plugin through the ‘Plugins’ menu in WordPress;
  3. Go to ‘after activation’ below.

AFTER ACTIVATION

  1. You should see (a notice to start) the Yoast SEO first-time configuration;
  2. Go through this configuration and set up the plugin for your site;
  3. You’re done!

FAQ

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLS?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google shows the wrong description, how do I fix this?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Possible causes could be:
1. wrong description in code
2. Google cache is outdated
3. Search term manipulation
4. Google ignored the meta description

You can read more here on how to solve the issue with the wrong description.

How often is Yoast SEO updated?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

How do I get support?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

Read more on how to get support

What happens to my data if I enable usage tracking?

This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our Privacy Policy.

I have a different question than listed here

Your question has most likely been answered on our help center: yoast.com/help/.

Reviews

March 22, 2023 1 reply
I have been using YOAST SEO plugin on about 30 small to medium sized websites during the past two years. I am using YOAST for sitemap construction and metadata injection, which the plugin does sufficiently well after configuration. Using the plugin however is not a good experience, the free version is extremely bloated and often unintuitive, the content analytics are barely worth it, it hijacks a lot of space of your WP administration environment. If you use this plugin in other language than English be aware you may encounter the trap extremely poor and misleading translations.
March 19, 2023 1 reply
If I could give it ZERO STARS I would. AVOID YOAST LIKE THE PLAGUE!!!!!!!I have built several website. I tried this on a couple of site in the past. I always end up regretting installing it. Thinking maybe I was being too harsh and maybe it has improved, I decided to give it try again on my latest website. I was so wrong! I hated it then and I hate now. I have many reason but I won't go into them all now. Just TRUST ME - avoid installing YOAST unless you love frustration and screaming at your computer screen. AVOID YOAST LIKE THE PLAGUE!!!!!!!
March 19, 2023 1 reply
This plugin has ruined my life 2 times, one today with an absurd update which causes Fatal Errors and another time in the past with another website. I can't understand how they are unconscious about people work!!!
March 15, 2023
I'm back and forth between this one and other ones. A lot of these are just going overboard with options. Sometimes simple is better.
Read all 27,561 reviews

Contributors & Developers

“Yoast SEO” is open source software. The following people have contributed to this plugin.

Contributors

“Yoast SEO” has been translated into 53 locales. Thank you to the translators for their contributions.

Translate “Yoast SEO” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

20.3

Release date: 2023-03-14

Yoast SEO 20.3 is out and comes with several enhancements, fixes, and improvements. With an improved highlighting feature and enhanced support for the Portuguese language, Yoast SEO 20.3 helps you find where you need to make SEO edits quickly and easily. Upgrade now and take your website’s SEO to the next level! Find out more about what’s new in Yoast SEO 20.3 in our release post!

Enhancements

  • Allows the highlighting feature to highlight content in captions of Audio, Embed, Gallery, Image, Table, and Video blocks in the Block editor.
  • Allows the highlighting feature to highlight content in FAQ and How-to blocks in the Block editor.
  • Improves the detection of participles in the passive voice assessment for Portuguese.
  • Improves the transition words assessment for Portuguese by adding new transition words. Props to mathiasribeiro.

Bugfixes

  • Fixes a bug where a fatal error would appear in oEmbed pages for media pages when those were disabled from Yoast settings.
  • Fixes a bug where editing text in Classic editor while the highlighting feature is enabled would make the text unfocused and the cursor jump to the beginning of the text.
  • Fixes a bug where self-closing break tags (</br>) would not be removed when analyzing content.
  • Fixes a bug where shortcodes in the Block editor would be treated as words when analyzing content.
  • Fixes a bug where the color and line height in the Google preview modal would be shown incorrectly when editing in Elementor.
  • Fixes a bug where the fetchpriority attribute of the rating stars image was mistyped. Props to fellyph.
  • Fixes a bug where the get_head REST endpoint would return wrong values for some meta tags when called with the homepage URL as an argument.
  • Fixes a bug where the query parameters would be added in the middle of canonical and previous and next links in paginated pages. Props to andreas-pa.

Other

  • Avoids issuing a PHP warning because of a wrong variable type.
  • Removes the beta badge for the inclusive language assessment.

20.2.1

Release date: 2023-03-02

Bugfixes

  • Fixes a security issue in the post editor.

20.2

Release date: 2023-02-28

In Yoast SEO 20.2, we’ve improved our innovative indexables technology. We’ve developed a faster and more reliable way of indexing your site’s data. In turn, we make better use of this data to improve your site’s SEO. Find out more about what’s new in Yoast SEO 20.2 in our release post!

Enhancements

  • Stops creating indexables for attachments when attachment pages are disabled, thus decreasing the size of the database.
  • Improves the indexables creation mechanism by avoiding duplicate unindexed entries when multiple invalid posts and terms are being used.
  • Changes replacement variable name from Page number to Page in the Settings page.
  • Changes the copy for notices in social profiles for person.
  • Improves accessibility for the extra other profiles in the Settings’ Site representation when Organization is selected.
  • Improves the performance of image schema creation for really large images.
  • Improves the Settings’ search modal accessibility.
  • Removes person’s social profiles form from first time configuration.

Bugfixes

  • Fixes a bug where a fatal error would be thrown when building a hierarchy indexable when the parent indexable did not exists.
  • Fixes a bug where a fatal error would be thrown when the post type posts was excluded and the post overview was visited.
  • Fixes a bug where the settings page of a post type would not load when a special character like ט was added as permalink.

Other

  • Adds a wpseo_indexable_forced_included_post_types filter to force creation of indexables for post types.
  • Hides \”Enable SEO controls and assessments\” option from taxonomies that has no standard WP UI.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.